Last night, the Lehigh Valley Commissioners voted 7 to 1 to provide $525,000 in 09 funding and $325,000 in funding for the next 5 years (Express-Times) to help the zoo meet yearly operating expenses.
This is good news, as the Lehigh Valley Zoo got a lifeline from the county commissioners for the next several years. I was a wee bit disappointed the Zoo leadership did not present a viable 5 year business plan. I am in favor of local governments helping businesses survive in these turbulent economic times, but the Zoo leadership bears the responsibility of providing a good marketing plan to the public.
The Zoo financial team should tell us on how we measure financial success and report out against these metrics on a yearly basis.
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